Compare places for a new location
You are choosing between two or three places, the lease is long, and the decision is expensive to reverse.
Who this is for
Written for Retail, restaurant, clinic, franchise and home-service owners. You bring the commercial question; the published record behind it comes back with the answer, and you can see where each figure came from.
What to bring
Have these to hand before you paste the prompt. Anything you leave out should be asked for rather than guessed at.
- The candidate areas, by city, ZIP or county
- The kind of business you are opening
- Which trade area you draw from, if you know it
Try this prompt
Paste this where you connected HARBOR Port and replace the bracketed parts. It asks for sources and periods on purpose: that is what makes the answer checkable.
Compare [candidate areas] for a new [business type]. Show population and income context, how many businesses of this kind are already there, what comparable workers are paid where that data exists, and the typical climate. Lead with the strongest signal and the biggest drawback, cite the source and period beside every figure, and separate what the data says from what you think it means.Then ask a narrower question. These are the ones people ask next.
Which of those areas has the most businesses per resident, and which has the fewest.What would change your ranking if I weighted household income twice as heavily as population.What the answer looks like
The shape below is the point of the workflow. If a response arrives without the periods and the source behind each number, ask for them before you use it.
- A side-by-side table, one row per candidate area
- Population, households and median household income, with the survey year
- Employer establishments and employment for the relevant industry
- Nonemployer counts, labelled as a separate population
- The strongest argument for the leading area and the strongest against it
Limits to keep in view
Not answered by this data:
- Your revenue, customers, bookings, pipeline or churn
- Inventory, capacity, staffing rosters or payroll
- Your actual utility bills, fuel spend or supplier quotes
- Business credit, insurance premiums, or lending decisions
- Permit, licence or certification status
- A local forecast, a hazard estimate, or a legal opinion
Where the numbers come from
The answer is built from the published sources below. Each one keeps its own geography, period and definitions, and the answer states which was used.
- Census American Community Survey
- Census County Business Patterns
- Census Nonemployer Statistics
- BLS occupational wages
- NOAA climate normals
The exact names, and where to read the detail
bls_wages_by_occupation_geo
census_acs_demographicscensus_cbp_market_size_by_naics_countycensus_nonemployer_stats
noaa_cdo_climate_normals_for_county
Scoped to what your plan reaches, and to the sources each workflow names. Reviewing the catalogue first is the cheap way to decide whether this covers your question: source catalogue.
Related workflows: Size a local market and its competition · Rank sales territories · Prepare a client-ready market brief